Human behaviour
Achieving the desired safety behaviour
How can environmental design influence user behaviour? How are people motivated to behave in the appropriate manner?
Attention to the psychology of design and environmental nudges helps to promote desired choices at a subconscious level. Appropriate consideration of behavioural drivers helps to stimulate people’s behaviour both consciously and subconsciously.
Behaviour and methods of modifying it
What determines how people behave? Factors involve a compound sum of personal motivation factors, convictions and exogenic influences, such as the social and physical environment in which employees operate. Important contributors include short- and long-term rewards, risk assessment and even herd behaviour.
The need for rewards, fear of failure, and the desire to act the same as others, constitute three primal emotions underlying much human action. Using a range of tools to influence and guide behaviour, Intergo focuses on:
Creating awareness
Knowledge transfer and appropriate culture lay the foundation for awareness of the desired behaviour. Intergo stimulates appropriate action by raising awareness of issues that have previously received too little attention.
Codifying target behaviour
Specifying desirable behaviour in rules establishes a basis for determining expectations. We incentivise by writing things down and communicating clearly.
Designs including active nudges
Active nudges help to subconsciously prime, or provide guidance by way of social norms. Reminders of previous commitments and framing in positive or negative terms also contribute to a design that induces the desired behaviour.
Each tailor-made approach is developed on the basis of the so-called ABC of behaviour. We use appropriate Antecedents to train and prescribe methods of observing and measuring Behaviour, while encouraging or discouraging Consequences by means of bonuses or rewards. The A, B or C cannot exist on its own; you have to pay attention to all three in order to achieve desired behaviour in a sustainable manner.
We use stimulating and inhibiting factors in the environment to enforce speed limits, for example. And did you know that selecting the appropriate default option has an impact on how many people will or will not participate in a new initiative?
Our nudges and design thinking allow us to help organisations implement their behavioural measures effectively. We use our knowledge of behaviour and the human brain to improve safety.
Specialist in various domains
Traffic behaviour
What encourages road users to behave safely in traffic? How does one curb dangerous behaviour around bridges, level crossings and on motorways?
Work environment
High-risk occupations in construction, workplaces and the manufacturing industry require a cultural focus in which safe behaviour is taken for granted. How do we ensure that proper procedures are actually followed?
Crowd control
Flexible streamlining and appropriate management of people ensure both safety and essential traffic flow. What ensures that people move or position themselves safely at stations, on platforms, and at airports?